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Welcome to
Squid Wanderworks

If you're wondering what I do to pay the bills, you've come to the right place. I offer a myriad of services as a Creative Freelancer, and I am currently open to joining a company on a full-time basis. Below you will find a list of projects and companies I've been blessed to have been a part of. If you are interested in working with me, please drop me a hello at See you around!


Aug 2021

Freelance Video Producer

This was a challenging but fun last-minute video project request by a team of Bluebell's employees. I was tasked to create a 1-minute app promo video from concept to execution in less than a week. I even made it in time to adapt the English version of the video to Korean. 😊

2017 - Current

Auto General Insurance
Freelance Graphic Design + Social Media

Assisted Budget Direct Insurance Singapore's (BDI) marketing team with their graphic design needs and occasionally supporting EasyCompare Thailand (ECT) as well. Helped out with BDI's social media content strategy for a period of time before handing it over for them to do internally. 


2021 (Current)

Agent Mama SG
Freelance Branding + Digital Marketing

Another super fun project I am currently still a part of. Commissioned by Senior Financial Consultant of 13 years, Shalini Arul, to create her brand's digital presence. She now has a website that hosts her industry-related blog articles, as well as social media accounts to keep her connected with existing clients as well as share her knowledge, experience and important information and announcements. Check her out at

2016 - Current

Freelance Content Ideation + Copywriting

Used to full-time with the good folks here as a Social Media Manager (see below) but had to leave to transition to a freelancer due to a family commitment. They have since still given me jobs on a freelance basis and this allowed me to create content for the following brands: Cirque Éloize, Opel Singapore, Personal Data Protection Commission Singapore, National Council on Problem Gambling, Infocomm Media Development Authority and PropertyGuru Singapore.


2020 - 2021

Login Marketing
Freelance Copywriter

Had the pleasure of working with Login Marketing when I needed SEO/SEM services for my freelance contract with Carpe Diem Preschool (see below). After our collaboration ended, Login Marketing continued to offer my copywriting services to their clients. I have produced website copy for Chambers International and AngeLive Wines, as well as written articles from directcars.


Carpe Diem Preschool
Digital Marketing

With 32 centres islandwide, the management at Carpe Diem Preschool wanted to keep up with modern times and its competitors with an effective digital strategy. This 6 months assignment required a re-evaluation of existing digital efforts so as to provide a more optimal digital plan to increase the brand's digital presence. With Login Marketing on board, Carpe Diem Preschool rose up the ranks in search engines and produced content on social that are more aligned to their brand mission and goals.


2019 & earlier...

  • 2019 - Hill+Knowlton Strategies - Freelance Community Manager for Singapore International Cyber Week 2019

  • 2018 to 2019 - Precision Spine - Freelance Video Producer - Patient Testimonial Videos

  • 2018 to 2019 - Push Pull Give - Website design + Tiong Bahru Gym branding and other marketing collaterals

  • 2017 to 2019 - Denon Singapore - Freelance Content Strategist - Content strategy and creation for regional usage

  • 2017 to 2018 - J. Walter Thompson Singapore x TWE - Freelance Social Media Manager - Handled Beringer, Wolf Blass and Penfolds accounts

  • 2016 to 2017 - OuterEdit x Kimage - Freelance Social Media Manager

  • 2016 - Cheil x Samsung - Freelance Social Media Manager

  • 2015 to 2016 - DirectAsia Insurance Singapore - Graphic Designer

  • 2015 to 2016 - Brandcourage - Freelance Social Media Consultant

  • 2014 to 2015 - One9Ninety - Social Media Manager

  • 2012 to 2014 - Antics Studios / Edge Asia - Multidisciplinary Producer

  • 2010 to 2011 - Group M - Production Services Executive

  • 2009 to 2010 - Linguatech Translations - Project Executive

  • 2006 to 2009 - ASD Information Technology - IT Support

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